Today marks the first day of the Telepass group’s corporate brand campaign. The Italian leader in integrated mobility has evolved from being the main electronic toll collection company to offering an entire ecosystem of integrated mobility services that free up time and simplify daily life for people on the move.
Customers have a range of services available within a single, intuitive, and easy-to-use app: they can rent e-scooters, buy train tickets, charge their electric car, pay parking charges, travel by metro/taxi, use our innovative Skipasses across several ski resorts, and more! This is reflected in our new slogan: “Making travel easy”.
This campaign, starting today Thursday, 3 March 2022, will run for about three weeks and will involve all the main national daily newspapers (both general and business newspapers), as well as a few periodicals, radio stations, and websites.
The creative work for this campaign was carried out by Wunderman Thompson. The campaign’s headline – “Telepass. There's more than you think.” – is accompanied by different visuals that highlight the various mobility options that Telepass offers.
In all the visuals we see the distinctive yellow signage, which guides you to Telepass toll lanes on motorways, “exit” its usual route and lead you to the new world of Telepass.
Media planning for this campaign was directly managed by the agency.