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Helbiz and the electric micro-mobility revolution: It's a matter of civics, too

17 July 2020

The micro-mobility revolution is here for everyone to see. Thousands of scooters and electric bikes are taking over our cities and are thus reducing traffic and environmental burden. What is less clear right now is the impact of this change on people's habits, particularly as far as good rules of social coexistence are concerned.

To address a very topical issue, in the coming weeks Helbiz, in collaboration with Telepass Pay, will promote a series of activities focused on security and civics in the era of new mobility. Meetings, events, direct action in the territory: according to the American company, the goal is to raise awareness, through good example, on the practices that make this change sustainable, even in terms of behavior.

The correct placement of electric scooters on the streets will be the goal of an initiative in Turin on 19 July in collaboration with the Turin Scooter Club Association. A rally of about 50 volunteers that will go around the city - from Parco Ruffini to Corso Rosselli and continuing along Corso Mediterraneo, Corso Stati Uniti, Via Roma and Piazza Castello - to rearrange badly parked scooters and explain to the public good rules of conduct, both in terms of driving and as far as respect for ridesharing vehicles and protection of urban decorum.

Also on 19 July, Helbiz will participate to an event sponsored by the City of Bari in collaboration with the local police, which will be attended, among others, by members of the Electric Scooter Club of Bari - MEB. During the event, which will take place in via Argiro 24 at 17.00, there will be room for free test drives and meetings with Helbiz managers and the local police, who will explain the correct use of the vehicle on the streets.

Finally, in the coming weeks some volunteers will be both in Rome and in Milan, on behalf of the various brands present in these cities, to engage with users of bicycles and electric scooters and raise awareness on the mistakes they should avoid.

Technology alone is not enough. The revolution of urban mobility is above all a matter of education to the change”, says Luca Santambrogio, Country Manager at Helbiz Italia. “Let's not forget that electric bikes and scooters did not exist until a few years ago. Their use must be accompanied by a series of educational actions at every level: operators, institutions, citizens' associations. Compliance with written and unwritten rules will be the key to guide this transition to a new concept of mobility, the advantages of which are now apparent to everyone.”.

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